Finding your way in the business world can seem quite complicated. As soon as one person stands to help you, another one is trying to bring you down. So it may not be cutthroat out there, but you definitely have to worry about the reputation of your business. It's something you should be thinking about and protecting at all times.
One good way to improve the reputation of your company is by asking customers who are happy with your service or product to post positive reviews on your blog or website. You can also ask them to say something nice about your company on sites like Linkedln, Google Places or Yelp.
To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.
To keep a more careful eye on your business reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mentioned online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.
Be sure to keep a close watch on social networking platforms. Arnold Worldwide says that more than 50 percent of customers expect
terminal pos to the concerns they post on social media sites. Be sure that you respond promptly, preferably no later than a couple of hours. Since most businesses are not as vigilant, being responsive will really make you stand out.
Be professional when posting on social media sites. Avoid using Internet jargon and slang such as LOL, YW or TY. Be professional at all times. Respond to comme